The Mind
ACT I: 18 - 28 Years Old
The Curious Lens
I got my first camera in 2010, and for the next decade, I said "yes" to everything. I was everywhere, shooting everything, learning how light and emotion work together. By 22, I was photographing Indonesian icons like Raisa Andriana and Tulus. I traveled to Eastern Europe to shoot modest fashion, captured corporate profiles, shot DJ groups, and documented massive architectural spaces. I was obsessed with capturing the world.
ACT II: 28 - 32 Years Old
The Digital Disruptor
I realized a camera isn't just a tool for memories; it's a tool for business. I dove deep into strategy, connecting with the minds of thought leaders like Chris Do, Brian Solis, Jack Butcher (Visualize Value), and Simon Sinek. This momentum led me straight into Jason Calacanis's Founder University. Surrounding myself with these titans elevated my critical thinking to another level, teaching me how to use reverse-thinking to literally hack Go-To-Market strategies. I saw the future of experiential marketing before it happened: photobooths weren't just party favors, they were a 3-second marketing game-changer. I saw the unseen. People laughed at first. But I learned the hard way that having a vision isn't enough—an entrepreneur must master communication and stand firmly behind their execution. Watching the industry eventually adopt the very ideas they once mocked was a masterclass in reality. It gave me my greatest superpower: unbreakable patience and razor-sharp strategic execution.
ACT III: 32 - Now
The Soul Strategist
After the harsh realities of the business world, I put my camera down. But the universe has a way of introducing you to the right people at exactly the right time. I was pulled into a project with a collective of dreamers who were fiercely, unapologetically chasing their passions. Being in that room healed the burnout. It made me want to pick up my camera again. Now, I am a Soul Strategist. I use my analytical brain to figure out your market, and my creative soul to make sure you look incredible doing it.
